We Don't Talk About This
- Photography
For the nationwide campaign ‘O tem ne govorimo’ (‘We Don’t Talk About This’), we created the photography behind a subject most people would rather keep private — the early signs of digestive cancers. Developed for agency Freezbi for EuropaColon Slovenija and AstraZeneca, the campaign turns an uncomfortable taboo into an open, potentially life-saving conversation.
What
We Achieved
We photographed real, everyday people — in suits, silk and sweatpants — in the one place no one talks about. By treating an intimate, private moment with honesty and quiet dignity, the images confront the silence head-on: no shame, no caricature, just people. It’s content that makes you look twice, then think.
Our idea
The concept was built on a simple truth: the things we avoid talking about are often the ones that matter most. Each frame pairs the ordinariness of the moment with the weight of the message — early detection of digestive cancers can save a life — so the campaign first stops the scroll, then starts the conversation.